Advice on how to write effective online copy urges you to engage your readers by using their language; knowing their pain points; appealing to their emotions and so on. But in terms of the actual writing, what does all this really mean? This post offers 4 concrete ways to increase reader engagement in your online copy, with ‘before editing’ and ‘after editing’ examples to show you how.
Good editing improves your writing so it’s accurate, brief, clear and easy to read. This post helps explain how effective editing does this, using examples from a real-life project. Use my ‘before editing’, ‘after editing’, tips and commentary to brush up your editing skills.