Advice on how to write effective online copy urges you to engage your readers by using their language; knowing their pain points; appealing to their emotions and so on. But in terms of the actual writing, what does all this really mean? This post offers 4 concrete ways to increase reader engagement in your online copy, with ‘before editing’ and ‘after editing’ examples to show you how.
Good editing improves your writing so it’s accurate, brief, clear and easy to read. This post helps explain how effective editing does this, using examples from a real-life project. Use my ‘before editing’, ‘after editing’, tips and commentary to brush up your editing skills.
Proofreading requires time and effort and skill, and it’s not something you can effectively do last thing at night, or on the way to a meeting. Here are examples of the 3 most common errors I come across as a proofreader. Check for them in your next piece of writing. Once you know what you’re looking for, you’re more likely to find it.
Unprofessional writing is not effective. In this post, you’ll see clear examples and helpful tips on how to edit a professional business letter. None of us wants to waste opportunities, so don’t let this happen to you. Straightforward edits can make improve your writing and ensure that it achieves its purpose.
The above image shows part of a letter from my bank. Something in it caught my eye immediately: straight away was written as two words. It didn’t look right to me. I’ve always written straightaway as one word. One word or two? If you’re wondering which is right and which is wrong, this tip is for you.
How compelling is the content on your business website? If you use your website to inform potential clients about your products and services, you really need to know about compelling content: what it is, why it’s important and how to write it. In this post, I explain the 5 keys to writing compelling content.